Cresco s.p.a
www.cresco.it
Cresco s.p.a contributed to the “Trees in Tibet” project with an original promotion: when purchasing a carton of their Naturale product (a base for organic ice-cream), customers received as a “gift” a new tree planted in the area of Gangchen in Central Tibet, where trees are very rare and precious.
The dedications, requested by the customers of Cresco, were placed on the branches of the trees and then also read during ceremonies in the monasteries.
Cresco s.p.a. Italy is part of the Martin Braun-Gruppe: it produces and distributes a complete range of ready-to-use “convenience” products, with a focus on pastry and bakery specialties as well as ice cream for professional use, all over the world. The range includes semi-finished and “convenience” products for further processing as well as frozen and savoury dough.
